Infobric is born in a basement at Science Park in Jönköping in central Sweden. Originally known as SafeTool, the company is founded to address workplace equipment theft. In its early years, the team focused on developing electronic access control systems based on RFID technology, laying the groundwork for its future innovations.
SafeTool implements solutions targeting safety issues to ensure that only authorised individuals have access to construction sites. Through ID06, the construction industry’s own identity card standard for access and reporting attendance, SafeTool participates in developing a completely new access control system. In 2010, Safetool is renamed to Infobric, starts to provide site management solutions and begins the journey to evolve into a SaaS company.
Infobric expands its presence across Sweden, Norway, Finland, and the UK. In 2014, the Infobric products are used on more than 1,000 construction sites in the Nordics. In 2015, Jönköping Business Development, a regional investment company, becomes a new majority owner and Dan Friberg is appointed CEO of the company.
As new legislations on electronic staff ledger in both the Swedish and Norwegian construction industry is finalised, Infobric invests heavily in R&D and product development to help customers meet the new requirements.
The legal requirement for electronic staff ledgers position Infobric as a key player in ensuring compliance within the industry. The Regbox, the app Ease CheckIn and the cloud-based workforce management system Infobric Ease quickly becomes a standard solution on construction sites.
During these years, Infobric accelerates its growth by an average of 40% per year and is awarded the prestigious Gasell prize for being the second fastest-growing and most profitable company in Jönköping county in 2017. Infobric is also ranked among Sweden’s 50 fastest-growing technology companies by Deloitte, highlighting its rapid development and market impact.
In 2019, Summa Equity acquires a majority stake in Infobric, facilitating further expansion. Infobric acquires Tempus AS and Blastmanager AS to strengthen its position in the Norwegian market. The following years – Infobric completes several acquisitions, including the Swedish leader in telematics and fleet management TelliQ, EquipmentLoop and BuildSafe, and the workorder company AddMobile – significantly broadening its product offerings and market reach. In 2021, Infobric acquires MSite – the company behind construction’s leading technology platform for workforce management in the UK, with more than 20 years of experience in the sector.
Acquisitions: 7
In 2022, Infobric rebrands several of its acquired companies under the Infobric name, such as AddMobile becoming Infobric Workorder, BuildSafe as Infobric Field, and EquipmentLoop as Infobric Equipment. In 2023, the company further expands by acquiring Hyrma, Intershare, Örndata, and AppSys Rent, expanding its offering in Rental Management solutions. A new business unit focusing on workforce training is established through the acquisition of Jobsafe.
In 2023, Stirling Square Capital becomes the new majority owner of Infobric. Summa Equity and the management team re-invest as minority owners.
Acquisitions: 5
In 2024, Infobric celebrates its 20th anniversary, marking two decades of innovation and growth. The Group Management team is strengthened with the appointments of Marie Andersson as Chief Human Resources Officer and Caroline Rudbeck as Head of Marketing, Brand, and Communication. A new corporate identity and website is launched to reflect the company’s evolution.
Infobric partners with the construction industry stakeholders in Sweden to develop digital solutions supporting proactive compliance control of suppliers to combat fraud and unhealthy competition.
